Some journeys are destined to be iconic. Especially ones that feature two powerful industry icons. In August 2019, Reliance Industries Limited (RIL) & bp, two powerful industry icons with a history of milestones to their name, came together to sign a historic agreement.
The collaboration would be the coming together of Reliance’s extensive access and connect with the Indian consumers on the combined strength of group companies and bp’s enriched experience in fuel retailing around the world.
The partnership will offer Indian consumers a full slate of additivated regular and premium quality fuels with market-leading consumer benefits alongside an all-new redefined spectrum of ancillary convenience services.
With aspirations to shift the paradigm in Indian fuel retailing industry, RBML puts consumers firmly at the center of its universe. Innovative products, improved services, and cutting-edge solutions will help us set an altogether-new benchmark in mobility solutions
Our vision of being the ‘Solutions Provider Of Choice’ in Mobility Solutions in India, is fueled by the deep rooted and proven strategic relationship between RIL and bp over the years.
This coming-together is building on our promise to Indian consumers that they can look forward to new standards, differentiated offerings, and innovative products and services. One other market-leading bp brand, Castrol Lubricants, will also be joining in and will be available across the venture’s network. Truly, Indian consumers’ journeys will never be the same again.
TIME TO SHIFT GEARS
India will be amongst the fastest-growing fuels market in the world, over the next 20 years. And what better way to meet the much-awaited consumer demand for global fuel quality and solutions than by scaling up?
RBML will bring together our combined knowledge, expertise and experience to provide high-quality fuels and services, and will expand RIL’s portfolio of over 1400 existing retail sites to 5,500. RBML will also include RIL’s aviation fuels business, currently operating at over 30 airports across India, in order to tap the potential of this rapidly growing market.
So, whatever be your journey, or to wherever, you know who’s fueling it.
WE’RE ALSO CHANGING LANES
The newly formed venture will introduce solutions that go beyond fuel. With an ambition to become net zero, RBML aspires to provide Indian consumers with advanced fuels with lower emissions, EV charging and other low carbon solutions over time. RBML is also committed to the decarbonization of its own operations as well as that of its wider partner ecosystem.
RBML plans to venture into the mobility space, with an aim to be a true partner of fleet owners, truck drivers, private vehicle owners and aviation business proprietors, that will be achieved through:
- Bringing in Global Fuel Standards
- Transforming Fuel-court Retailing
- Offering Industry leading Lubricants
- Access to World Class Loyalty Program
- Reinforced Fleet Program
- Strengthened On-Demand Fuel Delivery
- Providing much large fuel option portfolio
- Introducing Advance Mobility Solutions